23 February 2020
After it was revealed by the New York Times that Michael Bloomberg’s political campaign was utilizing multiple social media accounts for promotion, Twitter has begun to restrict some of those accounts.
The Democratic candidate’s use of the app violated Twitter’s platform manipulation and spam policy, which prohibits coordination among accounts to amplify or disrupt conversation.
Twitter has an additional policy which is against “coordinating with or compensating others to engage in artificial engagement or amplification, even if the people involved use only one account.”
At the moment a Twitter spokesperson stated that they’ve “taken action on about 70 accounts, which includes a combination of permanent suspensions and account challenges to verify ownership.”
No other candidate has placed as much emphasis on online advertising as Bloomberg has.
The billionaire hired hundreds of digital organizers to support his campaign, including by pushing content to their own social media channels.
Bloomberg has been guilty of compensating advertisers as much as $2,500 a month to share posts promoting his campaign on their social media accounts according to the Wall Street Journal.