21 April 2020
Amid the global lockdown caused by the coronavirus, Facebook has chosen to launch its online Gaming App ahead of schedule; although only on Android.
The Gaming App which had been in testing for a year and half thus far was meant to be launched in June. However, with everyone stuck at home Facebook appears to be looking to capitalize on the opportunity as well as utilize the extensive reach of its platform.
Tech Crunch has reported that 700 million of Facebook’s 2.5 billion active users play games through the platform every month. Therefore, given the current popularity that gaming has it was only a matter of time before Facebook created an app dedicated to the content that until now has been “the domain of the site’s Gaming tab.”
Speaking to the New York Times, which was the first to report the news, the Head of Facebook’s Gaming App, Fidji Simo, shared that the reason for the app’s early launch was due to Facebook “seeing a big rise in gaming during quarantine.”
According to Simo, “It’s entertainment that’s not just a form of passive consumption but entertainment that is interactive and brings people together…”
When accessed the Gaming App has a game discovery tab, a chatroom and more notably a the live stream function.
Facebook hasn’t shared any details concerning when the app will be available on iOS however the company did share that the app will have no ads.
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