Gamers, help shape Ford's next race car for the digital realm. Ford
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Merkel Staff

Ford Looks To Gamers To Design Its New Vehicle

11 March 2020

Ford is looking to work with its Esports team’s captains to innovate an all-new Ford vehicle.

The car manufacturer is hoping that the members of the Fordzilla esports team which it established last year will assist vehicle designers in producing a new race car exclusively for the digital world.

Ford has named its new project the Fordzilla P1 however not much detail was shared otherwise.

According to CNET, ‘Ford of Europe will lead the design process and take input from Fordzilla team captains from a handful of European countries, though the studio also wants to reach out to the wider gaming community at large.’

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