03 May 2020
Disney has announced that it will be selling protective masks that’ll be designed based on popular characters from its different movie universes, with profits made from the sales of masks going to MedShare; a humanitarian aid organization.
Currently, Disney is accepting orders for the custom protective face-masks, however, they will likely only be available in July. The protective masks feature Disney’s Avengers, Toy Story, Frozen and Star Wars characters, all of which are from projects that each brought in over $1 billion for the company.
Speaking on the decision to create masks inspired by popular Disney characters, the senior vice president of both the Disney store and shopDisney, Edward Park, shared, “Our hope is that Disney’s cloth face masks featuring some of our most beloved characters will provide comfort to the families, fans and communities that are so important to us.’’ The masks are currently retailing for $19.99 dollars on Disney’s online stores.
Through MedShare, Disney will also be distributing masks to at-risk communities in the United States during the pandemic. Disney is expected to make $1 million from mask sales until September 30th and will donate the entire amount to MedShare.
Disney has advised against its cloth masks being used by professionals that are caring for Covid-19 patients.