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Contributor

Baselworld Is Officially A Flop

18 April 2020

After a majority of the big watch brands pulled out of Baselworld earlier this week, LVMH’s watch brands have chosen to do the same.

The LVMH brands join the likes of Chanel, Rolex, Patek Phillippe, Chopard and Tudor which withdrew from the event opting instead to showcase their products at the Watches & Wonders Geneva show.  

LVMH chose to withdraw from Baselworld after the event’s date was shifted to January. Although that may not seem to be much of a reason to withdraw from a major event it definitely is. Baselworld taking place in January places the event in direct contention with LVMH’s own Dubai watch event which takes during the same month.

According to LVMH its Dubai event was a major success this year. In fact, the event was such a success that Bulgari felt comfortable withdrawing from Baselworld in February, before other watchmakers determined that they would do the same.

The Watches and Wonders event in Geneva which will host the big 5 watch brands will take place in April 2021.

 

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Bongu Simelane

Bongu Simelane is a versatile writer interested in providing you with honest and informative work. He is a crucial member of the Merkel and is responsible for creation and operation of the entire Merkel experience. All Merkel enthusiasts and users are invited to follow and connect with Mr. Simelane on LinkedIn, Facebook, as well as Instagram to get to know him further and communicate with him.