14 March 2020
On Wednesday Rorsted shared his plans for the Adidas Company with investors and analysts at a financial conference. The CEO outlined his plans to focus primarily on creating clothing for Adidas’s female customers in 2020.
The Adidas CEO appears determined to use Beyoncé’s superstar appeal and influence to attract more customers to the Adidas brand.
During his announcement he also shared that, “whether its footwear or apparel, we’ll continue to do launches throughout this year in both categories where Beyoncé will bring her inspiration, her creativity and her brand to the unique brand of Adidas…”
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